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In many organisations, profitability is still discussed at a high level: total revenue, total margin, year-on-year growth. While these metrics matter, they often hide the real drivers of performance. The truth is that profit is created—or lost—at the most granular level of the business: the SKU. By combining SKU codes with accurate buy prices and sale prices, organisations can unlock powerful, multi-dimensional views of profitability. From product and category performance to

In today’s fast-moving digital landscape, no single organisation can do everything — nor should it try to. Businesses are increasingly relying on specialist partners to move faster, innovate more effectively, and serve customers with greater confidence. At Data Focus Consulting, we’ve seen first-hand how the right partner ecosystem can transform outcomes across technology, marketing, data, and commercial operations. A strong partner network isn’t a luxury — it’s a strategic a

When planning for a new financial year, few tools are as powerful—or as often under-utilised—as detailed historical sales data. Businesses typically look at last year’s numbers to estimate what might happen next, but true forecasting goes far deeper than simply comparing one period to another. By analysing long-term trends, understanding seasonality, and accounting for market impacts or one-off anomalies, organisations can move from reactive planning to proactive strategy. Wh

in today’s competitive market, businesses are investing heavily in customer acquisition — but not all are seeing the returns they expect. The difference between a successful campaign and wasted ad spend often comes down to one crucial factor: knowing your audience. Before deciding how to acquire customers, you must understand who they are, what they need, and where they spend their time. Without this insight, even the most creative marketing campaign can miss the mark. 1. Sta

In today’s fast-paced digital landscape, having a professional and functional website isn’t a luxury — it’s essential. Whether you’re a small business, a service provider, or a growing brand, your online presence needs to work as hard as you do. That’s where modern website platforms like Wix come into their own. I’m currently building three new customer websites — for a dental practice, a hair studio, and a building company — and each project highlights just how much the webs

For decades, Britain’s high streets have been the heart of our towns and cities — a place to shop, meet, eat, and connect. Yet today,...

Leveraging data analytics to enhance strategic business planning. In the race to grow, optimize, and future-proof your business, it’s...

When I launched Data Focus Consulting, it wasn’t just about building a business. It was about building a life that worked on my...